The relationship among local marketing, regional linkage, a destination image, and foreign direct investment firms’ satisfaction: A case study in long an province

The study investigates the relationship among local marketing, regional linkage, a destination image, and FDI firms' satisfaction in Long An province. Qualitative quantitative research was implemented as follows: qualitative executed through focus group discussions with 10 owners or export managers of firms; conducted direct interviews 491 firms An. Empirical results justifies satisfaction. show following key metrics: (i) is affected by image (with Beta = 0,141), marketing 0,202), linkage 0,173); (ii) A 0,456), marekting 0,150); (iii) Local 0,367). findings are foundational for policy proposals province to improve enterprises. However, has certain limitations: only An, (ii), spatial correlation Ho Chi Minh City, Tien Giang linked regions neglected.